ABOUT M22 ANALYTICS

My Passion

I’m passionate about helping organizations—large and small—unlock the full potential of their data. For me, it’s never been about analytics for analytics’ sake. It’s about impact. I specialize in bridging the gap between business strategy and data, ensuring that analytics drives real, lasting change. Because without impact, analytics is just overhead.

My strength lies in making advanced analytics understandable and accessible. I remove complexity and help teams confidently use data to make smarter, faster decisions.

What I do

I help companies move from insight to action by embedding data and analytics into how they operate and improve. I combine continuous improvement practices with modern analytics to create strategies that are not only visionary—but also practical and results-driven.

It’s about balancing what’s possible with what works—so transformation isn’t just an idea, it becomes real and measurable.

How I got here?

With degrees in Mechanical Engineering and an MBA, I started my career in call center optimization—a surprising but powerful entry into the world of data-driven decision making. From there, I worked across revenue management, fraud detection, operations, marketing, and workforce planning.

Over time, I expanded into advanced analytics across supply chain, HR, D2C, retail, finance, legal, and sustainability. I’ve built and led teams in data science, business intelligence, governance, master data, privacy, quality, and literacy.

Across my 26-year career, one theme has remained constant: using data to drive real transformation.

Why M22 Analytics?

M22 Analytics brings together two things I’ve always been drawn to: the beauty of Michigan’s M-22 scenic highway and the power of analytics to drive change. It’s more than a name – it’s how I work – with impact that moves businesses forward.